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Sales and Marketing Training Course

This course will introduce you to the major Sales and Marketing challenges face by organisations
in the GCC region. Each module will focus on a different aspect of Business development and cover the
principal issues. 

  • About the Course
  • Certification Body
  • Download Brochure

About Sales & Marketing Training program

Sales and Marketing Training course will introduce you to the major Sales and Marketing challenges faced by organisations in the GCC region. Each module will focus on a different aspect of Business development and cover the principal issues. The theoretical material will be supplemented by case studies illustrating the different aspects of Marketing, and practical checklists and tools that you will find useful in your day-to-day work in the Sales/ Marketing department.

Whether you are directly involved in sales as a salesperson or the production of these products or services, knowing how to sell is an incredibly useful skill. This comprehensive course introduces traditional (influence-based) and modern (facilitative and consultative based) selling techniques and prepares the delegates for a variety of sales environments from retail and customer-facing selling to sophisticated business-to-business trade involving large projects.

Learning Outcome

  • Taking advantage of modern sales kills & marketing techniques by understanding the difference between traditional & modern methods
  • Marketing & Selling using a structured framework & have the right mentality to maximize your conversion
  • Focusing on the customer ’s needs and pitching your sales from the most efficient angle to get maximum results
  • Phrasing your sentences efficiently when selling a product or an idea
  • Selling by focusing on the customer using effective modern selling frameworks
  • Using the expanse of the brain to optimize your marketing activities
Sales and Marketing Training Course
Sales and Marketing Training Course

Who needs the Program?

  • Sales and Marketing Executives.
  • Marketing Sales Managers
  • Business Development Managers
  • Business Owners.
  • Senior Operations Managers

Detailed Course Content

Since the industrial revolution, the world has gone though a major development frenzy leading to the production of the vast number of products and services that we enjoy today. As the number of products, ideas and concepts have increased, so is the need to inform and convince others of their benefits and applications to personal and professional lives. Sales skills therefore have become a vital part of any successful business and organization.

The sophisticated sales industry active today has introduced new selling philosophies and pioneered modern techniques and sales methodologies. Whether you are directly involved in sales as a salesperson or the production of these products or services, knowing how to sell is an incredibly useful skill. This comprehensive course, introduces traditional (influence-based) and modern (facilitative and consultative based) selling techniques and prepares the delegates for a variety of sales environments from retail and customer facing selling to sophisticated business-to-business trade involving large projects.

Psychology is one of the main components of this course. There is an emphasis on customer loyalty which is responsible for most sales and long term profitability of any business. As a salesperson you need to take specific steps (relying heavily on many psychological aspects) to create a loyal customer that keeps coming back to you time and again.

This course contains many exercises, role plays, and guidelines to help the delegates master the sales skills during the course and start applying their newly acquired knowledge to their professional lives straight away. Bite sized group exercises are also provided that focus on specific concepts. These are then followed by more comprehensive sales exercises that help the delegates to put a series of smaller skills into practice and learn how to approach sale events as a whole.

  • Develop and Improve Sales Skills
  • Understanding Marketing Management
  • Connecting with Customers
  • Shaping the Market
  • Sales Techniques
  • Marketing and Advertising Tips
  • Capturing Marketing Insights
  • Building Strong Brands
  • Negotiation Skills Training
  • Cold Calling Techniques
  • Adv. Selling & Facilitative Communications Methodology

For more information about the Sales and Marketing course, click here.

To know more on other courses in Management Academy, click here.

About Certification and Awarding Body – Option 1

AIBM Certificate : American Institute of Business and Management, USA

AIBM, AIFB and AIPLM are the leading examination and certification bodies founded by leading academicians, professionals and businessmen in United States of America.
   
AIBM and its subsidiary institutions AIFB and AIPLM offer a range of progressive, flexible and affordable business and management qualifications. The certifications cover the theoretical issues of business and management and offer many practical skills useful to potential employers.

The qualifications impart the skills to make a difference in the workplace, from communication to strategy. The professional certifications are recognized by employers, professional and academic institutions around the world.

Certificate Title : Certified Sales & Marketing Professional (CSMP)

For application process, please contact us.

About Certification and Awarding Body – Option 2

KHDA Certificate :

Course completion certificate attested by KHDA(Knowledge and Human Development Authority, UAE)

The Knowledge and Human Development Authority (KHDA) is responsible for the growth and quality of private education in Dubai. We support schools, universities, parents, students, educators, investors and government partners to create a high quality education sector focused on happiness and well being.

Title : SALES AND MARKETING MANAGEMENT

For application process, please contact us.

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