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Sales Skills Training

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About Sales Skills Training program

Our Sales Skills training will introduce you to the major Sales and Marketing challenges faced by organizations in the GCC region. Each module will focus on a different aspect of Business development and cover the principal issues. The theoretical material will be supplemented by case studies illustrating different aspects of Marketing management, and practical checklists and sales techniques and tools that you will find useful in your day-to-day work in the Sales/ Marketing department.

Whether you are directly involved in sales as a salesperson or the production of these products or services, knowing how to sell is an incredibly useful skill. This comprehensive course introduces traditional (influence-based) and modern (facilitative and consultative based) selling techniques and prepares the delegates for a variety of sales environments from retail and customer-facing selling to sophisticated business-to-business trade involving large projects.

Who needs the Program

  • Sales and Marketing Executives.
  • Marketing Sales Managers
  • Business Development Managers
  • Business Owners.
  • Senior Operations Managers

Learning Outcome

  • Taking advantage of modern sales kills & marketing techniques by understanding the difference between traditional & modern methods
  • Marketing & Selling using a structured framework & have the right mentality to maximize your conversion
  • Focusing on the customer ’s needs and pitching your sales from the most efficient angle to get maximum results
  • Phrasing your sentences efficiently when selling a product or an idea
  • Selling by focusing on the customer using effective modern selling frameworks
  • Using the expanse of the brain to optimize your marketing activities

Sales Skills Sales and Marketing management Sales techniques

Program Content

  • Develop and Improve Skales Skills
  • Understanding Marketing Management
  • Connecting with Customers
  • Shaping the Market
  • Sales Techniques
  • Marketing and Advertising Tips
  • Capturing Marketing Insights
  • Building Strong Brands
  • Negotiation Skills Training
  • Cold Calling Techniques
  • Adv. Selling & Facilitative Communications Methodology



The candidate who completes Sales Skills training can apply for any certification programme. Either they can choose any one or they can choose both certifications.

Certification in Sales & Marketing Management accredited by the: Ministry of Education UAE

CSMP- “Certified Sales & Marketing Professional”, awarded by the AIBM, USA accredited by the: American Institute of Business and Management

Our other popular courses include CHRMP and Business Management. 



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