SALES AND MARKETING – MA 004

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About the program

This course will introduce you to the major Sales and Marketing challenges faced by organizations in the GCC region. Each module will focus on a different aspect of Business development and cover the principal issues. The theoretical material will be supplemented by case studies illustrating different aspects of Marketing, and practical checklists and tools that you will find useful in your day-to-day work in the Sales/ Marketing department.

Who needs the Program

• Sales and Marketing Executives.
• Marketing Sales Managers
• Business Development Managers
• Business Owners.
• Senior Operations Managers

Learning Outcome

• Taking advantage of modern sales & marketing techniques by understanding the difference between traditional & modern metho ds
• Marketing & Selling using a structured framework & have the rig ht mentality to maximize your conversion
• Focusing on the customer ’s needs and pitching your sales from themost efficient angle to get maximum results
• Phrasing your sentences efficiently when selling a product or an idea
• Selling by focusing on the customer using effective modern selling frameworks
• Using the expanse of the brain to optimize your marketing activities

Program Content

• Understanding Marketing Management
• Connecting with Customers
• Shaping the Market
• Sales & Selling – Training & Techniques
• Marketing and Advertising T ips
• Capturing Marketing Insights
• Building Strong Brands
• Negotiation Skills Training
• Cold Calling Techniques
• Adv. Selling & Facilitative Communications Methodology