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Digital Marketing Course

There are over a huge number of job openings for digital marketing skills but not enough qualified people to fill them!   Digital Marketing Course offered by Zabeel Include,  SEO training, Google Adwords Training, Google Analytics Training.  In reality, this is not just a Digital Marketing Course, but also blends with a comprehensive Social Media marketing course. Zabeel International’s Digital Marketing Course is a comprehensive Program where you’ll learn core skills Social media skills through blended program Social Media Marketing course

  • About the Course
  • Certification Body
  • Download Brochure

About Digital Marketing Course

There are over a huge number of job openings for digital marketing skills but not enough qualified people to fill them!   Digital Marketing Course offered by Zabeel Include,  SEO training, Google Adwords Training, Google Analytics Training.  In reality, this is not just a Digital Marketing Course, but also blends with a comprehensive Social Media marketing course. Zabeel International’s Digital Marketing Course is a comprehensive Program where you’ll learn core skills Social media skills through blended program Social Media Marketing course.  Our Digital Marketing course in Dubai has been designed keeping the UAE’s Job market on top of our minds to help you showcase your competency in this rapidly evolving field. If you compare any Digital Marketing course in Dubai Zabeel’s Program is more practical and Job oriented.

Learning Outcome

  • Through the  Program blended with a social media marketing course get a solid foundation in all aspects of digital marketing
  • Learn how to identify who you should be marketing to, what your marketing message should
  • Learn smart measurement strategies and best practices; familiarize yourself with the landscape of measurement tools that you’ll
  • Create content your company can educate potential buyers, position your company as a thought leader, and build credibility for your
  • Fundamentals for search engine optimization so that your business gets the bigger share of traffic for searches relevant to your business.
  • Learn how Facebook, Twitter, LinkedIn, and other social channels can be used to effectively share your company’s message and build your Business.
  • Target buyers based on the unique data that they share in their public
  • Optimize conversion and get more customers, sales, or revenue from your existing
  • Develop Email marketing skills and ensure your email messages are one of the few that actually get

Any of the Digital Marketing course in Dubai you may take and you will definitely find an edge with our Digital Marketing course. 

Who Needs the Digital Marketing Course?

SEO training, Google Adwords Training, Google Analytics Training are gaining their significance in the recent past as the landscape of Marketing is changing. Our Digital Marketing Course addresses what is needed in the Market

  • Sales & Marketing Professionals
  • Business Owners
  • Fresh Graduates
  • Graphic Designers

Digital Marketing Course Content

Introduction to Digital Marketing 

  • What is digital marketing?
  • Common industries in which to find digital marketing jobs
  • Common early/entry level digital marketing job roles

Marketing Fundamentals 

  • Introduction to the Digital Marketing Course
  • Introduction to the customer acquisition funnel
  • Acquisition vs. Retention marketing
  • Campaigns vs. channels
  • Buyer personas
  • Value proposition design
  • Positioning

Measurement and Metrics 

  • Tying measurement strategy to your customer acquisition funnel
  • ‘Closing the loop’ and measurement strategy best practices
  • Technology landscape and measurement tools
  • Introduction to common marketing metrics
  • Attribution

Content Marketing 

  • Tying content to the customer acquisition funnel
  • Content types
  • Quality vs. quantity
  • Content marketing metrics
  • Content marketing technology

Search Engine Optimization (SEO)

  • Relevance: Google’s intentions are good
  • Selecting keywords
  • Link building
  • Technical/on-page SEO
  • Off- page SEO
  • Local SEO
  • SEO technology

Social Media Marketing (SMM)

  • Social media channels as distribution channels
  • Popular social media platforms
  • Identifying your goal for each social channel
  • Social media metrics
  • Social media management technology
  • Social media Ads

Search Engine Marketing – Paid Search (SEM)

  • Google Adwords
  • Keyword research and keyword match types
  • Campaign setup and naming conventions
  • CPC bidding and optimization
  • Paid search metrics

Paid Social Media 

  • Paid social advertising platforms (landscape)
  • Audience definition and targeting options
  • Supported ad types
  • Optimization
  • Paid social metrics

Conversion Rate Optimization (CRO)

  • User experience and design improvements
  • A/B and multivariate testing
  • CRO metrics
  • CRO technology

Email Marketing 

  • Email broadcasts
  • Drip email campaigns
  • Writing compelling email copy and subject lines that increase open rates
  • Email marketing metrics
  • Email marketing technology

Other Digital Channels 

  • Online reputation management
  • Remarketing
  • Affiliate marketing
  • Referral marketing
  • Influencer marketing
  • Display ads

Practical oriented SEO training, Google Adwords Training, Google Analytics Training is not all we have. our Social Media Marketing Course supplements with what is actually needed to hit the Job. 

Digital Marketing Course Material

Digital marketing course material and Social Media Marketing Course Material is very elaborate and customized to meet the today’s Job /market demands.

Digital marketing Certification

Our Digital Marketing course and Social Media Marketing course are recognized by the American Institute of Business Management, USA.

Why is this a best Digital Marketing Course in Dubai ?

We are conducting one of the most practical oriented Digital Marketing course in Dubai unparallel to any of the Digital Marketing Course offered in the Market.

About Certification and Awarding Body

KHDA Certificate :

Course completion certificate attested by KHDA(Knowledge and Human Development Authority, UAE)

The Knowledge and Human Development Authority (KHDA) is responsible for the growth and quality of private education in Dubai. We support schools, universities, parents, students, educators, investors and government partners to create a high quality education sector focused on happiness and well being.

Title : DIGITAL MARKETING

For application process, please contact us.

Kindly fill the below details to download the Brochure

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