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Digital Marketing and SEO for Advanced users

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About the Course- Digital Marketing

There are over huge number of job openings for digital marketing skills, but not enough qualified people to fill them!

Zabeel International’s “Digital Marketing and SEO for Advanced users” is a comprehensive course where you’ll learn core digital marketing and SEO skills. The course has been designed keeping the Job market on top of our minds to help you showcase your competency in this rapidly evolving field.

Learning Outcome

  • Get a solid foundation in all aspects of digital marketing
  • Learn how to identify who you should be marketing to, what your marketing message should
  • Learn smart measurement strategies and best practices; familiarize yourself with the landscape of measurement tools that you’ll
  • Create content your company can educate potential buyers, position your company as a thought leader, and build credibility for your
  • Fundamentals for search engine optimization so that your business gets the bigger share of traffic for searches relevant to your business.
  • Learn how Facebook, Twitter, LinkedIn, and other social channels can be used to effectively share your company’s message and build your
  • Target buyers based on the unique data that they share in their public
  • Optimize conversion and get more customers, sales, or revenue from your existing
  • Develop Email marketing skills and ensure your email messages are one of the few that actually get

Who Needs the Course?

  • Sales & Marketing Professionals
  • Business Owners
  • Fresh Graduates
  • Graphic Designers

Digital Marketing Course Content

Introduction to Digital Marketing 

  1. What is digital marketing?
  2. Common industries in which to find digital marketing jobs
  3. Common early/entry level digital marketing job roles

Marketing Fundamentals 

  1. Introduction to the customer acquisition funnel
  2. Acquisition vs. Retention marketing
  3. Campaigns vs. channels
  4. Buyer personas
  5. Value proposition design
  6. Positioning

Measurement and Metrics 

  1. Tying measurement strategy to your customer acquisition funnel
  2. ‘Closing the loop’ and measurement strategy best practices
  3. Technology landscape and measurement tools
  4. Introduction to common marketing metrics
  5. Attribution

Content Marketing 

  1. Tying content to the customer acquisition funnel
  2. Content types
  3. Quality vs. quantity
  4. Content marketing metrics
  5. Content marketing technology

Search Engine Optimization 

  1. Relevance: Google’s intentions are good
  2. Selecting keywords
  3. Link building
  4. Technical/on-page SEO
  5. Local SEO
  6. SEO technology

Social Media

  1. Social media channels as distribution channels
  2. Popular social media platforms
  3. Identifying your goal for each social channel
  4. Social media metrics
  5. Social media management technology

Paid Search

  1. Google Adwords
  2. Keyword research and keyword match types
  3. Campaign setup and naming conventions
  4. CPC bidding and optimization
  5. Paid search metrics

Paid Social Media 

  1. Paid social advertising platforms (landscape)
  2. Audience definition and targeting options
  3. Supported ad types
  4. Optimization
  5. Paid social metrics

Conversion Rate Optimization 

  1. User experience and design improvements
  2. A/B and multivariate testing
  3. CRO metrics
  4. CRO technology

Email Marketing 

  1. Email broadcasts
  2. Drip email campaigns
  3. Writing compelling email copy and subject lines that increase open rates
  4. Email marketing metrics
  5. Email marketing technology

Other Digital Channels 

  1. Online reputation management
  2. Remarketing
  3. Affiliate marketing
  4. Referral marketing
  5. Influencer marketing
  6. Display ads


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